What is the Best Purple Shampoo for Blonde Hair 2021?

Calling all my blonde, silver and platinum-haired girls (and yes, that means you, too, over there with the full head of highlights)… this one’s just for you! And if you’re lucky enough to know the never-ending struggles of dealing with brassiness, then look no further. We’re here to discuss the best purple shampoo on the market! As a blonde/ silver haired gal, I consider purple shampoo an absolute necessity. Right from the first time I bleached my hair blonde in my teens to now, as a 29-year old qualified hairstylist, it has been one of my longest friends. As a professional within the hair industry, I’m often flabbergasted by the amount of women that come to me with bleached blonde hair, yet are non-the-wiser about purple shampoo and its importance, or even what it’s used for. Presumably you’re here because you’re familiar and know exactly what it can do for your hair, but if not, let’s discuss…

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How does Purple Shampoo work?

It’s all in the colour-theory, and if you’ve ever studied art, you may know this already. Purple is opposite to yellow on the colour wheel, therefore they cancel one another out. By using purple shampoo, it will help to neutralise yellow in the hair, depositing ashy (very cool) tones, leaving you with a cleaner, icier blonde. If your hair is more on the orange side, opt for a blue-toned shampoo, instead.

How to Use Purple Shampoo

Purple shampoo is used in the same way as your usual shampoo. Simply wet the hair thoroughly, apply a good dollop, smoothing from the roots to the ends, massage to achieve a lather, and rinse.

How Often Should I Use Purple Shampoo?

Most toning shampoo brands recommend using them once a week but the frequency you use them could depend on your current tone and desired tone.  If you’re a neutral baby blonde and want to stop your hair from turning yellow, once a week is probably enough for you. However, if you’re a cool-toned silver like me and you’d like to keep your hair as icy as possible, using your purple shampoo more often than once weekly will also help to keep your hair looking super ashy. Just be careful; Using it too often can deposit lots of pigmentation and leave your hair looking more on the lilac side, especially if your hair is porous from over-bleaching. Trial and error is your best bet: Start by using once weekly and leaving for just a couple of minutes, then increase frequency and leave-in time accordingly, until you’re happy with the tone it gives your hair.

Precautionary Measures

I also recommended using gloves when using purple shampoo, especially highly pigmented ones as they can leave your skin looking grey and ashy, and your nails could be stained purple.

How to Get the Most Out of Your Purple Shampoo

How to Wash Your Hair Correctly with Purple Shampoo

As a hairdresser, I know the importance of properly washing the hair. I always wash my hair once to remove any oil and debris, then the second wash is what really benefits the hair as it allows the shampoo to properly penetrate your locks. Always wash your hair a second time. 

Using Purple Shampoo as a mask

When it comes to purple shampoo, on the second time round I leave it on for a good 5-10 minutes to reap the full toning benefits. This allows it to fully saturate my hair and work to the best of its ability. But remember, as I mentioned in the section above, you need to be particularly careful about the frequency and leave-in time, otherwise you may just turn your hair purple!

Purple Shampoo FAQ

Should I Use Purple COnditioner alongside my purple shampoo?

Most haircare ranges are created to include a shampoo and a conditioner that is meant to work most optimally when used together. Shampoo cleanses the hair, whereas the conditioner works by adding moisture and hydration back, as well as rebalancing PH and closing the cuticle. I always recommend following up with a conditioner suited to your hair type. 

On the other hand, purple conditioner’s are not as pigmented as the shampoo but they may contribute slightly to its toning effects. Personally, I’ve never seen great toning results from a purple conditioner alone, so I tend to save my money and use a different conditioner that benefits my hair more.

Can I use purple shampoo on dark hair?

Purple toning shampoo can be used on brown or black hair that has blonde or silver streaks or highlights to tone these areas. Otherwise, using it on plain brown or black hair is pointless as darker hair colours do not have yellow undertones, they have orange or red undertones. Therefore, if your dark hair is warmer and more golden/ red than you’d like, invest in a blue shampoo to neutralise these undertones instead.

Can Purple ShAMPOO Stain my Hair?

Purple shampoo doesn’t typically stain or dye the hair purple as long as the instructions are followed properly. Things that lead to the hair turning purple are: leaving the shampoo on for longer than recommended, using more often than recommended or if your hair is porous from over-bleaching or over-processing your hair. Porous hair is like a sponge with lots of little holes that suck up the colour.

Can Purple Shampoo be Used on Dry Hair?

Some people use purple shampoo on dry hair to accelerate its toning power. However, I recommended approaching this method with great caution as it could turn the hair purple. Wash the hair as usual with your purple toning shampoo first to determine if you need more neutralisation. For a stronger neutralisation of yellow and warm tones that achieves an icier silver or cool platinum blonde, I would use a semi-permanent colour every 4-6 weeks and use your purple shampoo 1-2 times weekly alongside it.

Can Purple Shampoo Dry out Your Hair?

No shampoo should cause the hair to become dry or brittle when used properly. However, leaving purple shampoo on the hair longer than instructed may contribute to dryness. If your hair is dry, I suggest opting for a sulfate-free product which is much less likely to leave your hair feeling dry.

So, What IS the Best Purple Shampoo for Blonde Hair 2020?

Over the last few years, I’ve been putting a number of different purple shampoo’s to the test, both from the drugstore and more high-end haircare brands. Today, we’re counting down to find out which is the best purple shampoo on the market.

Aussie Blonde Hydration

Aussie’s new Blonde Hydration offering sits at number 6 in my bid to find the best purple shampoo. At £5.99, it’s pretty budget-friendly and it’s toning power is good. It definitely does the job at removing brassiness but has the least violet pigmentation of the 6 featured, as you can probably tell from the image above. If you prefer a little warmth, as apposed to a super-cool, ashy look, this is the one for you. But as a silver-haired gal, I personally prefer something with a little more kick. It has a pleasant scent, too – probably not that iconic Aussie scent that you’re used to, though.

Schwarzkopf Live Silver Shampoo

In at number 5, the Schwarzkopf Live Silver Shampoo is another fairly new product on the market. It has a lovely fresh, herbal scent. Again, great toning abilities, as well as being silicone-free which means it doesn’t coat the hair to give a synthetic shine, unlike many shampoos on the market. It also helps to strengthen the hair and, despite the lack of silicone, leaves my hair looking glossy and feeling smooth after every use.

Pro:voke Touch of Silver Strengthening Shampoo

At number 4, is the predecessor, the original… Provoke Touch of Silver, except with a strengthening twist. Previously called Schwarzkopf Touch of Silver, which was re-branded some years ago, this was the first purple toning shampoo I used, or had even heard of, when I first decided to try my hand at being a blondie. I remember all too well the first time I bleached my hair. Particularly that terrible shade of brass, which Provoke Touch of Silver shampoo managed to seriously kick to the curb for me! It has a pleasant smell which definitely gives me all the nostalgic feels whenever I use it, although it is quite perfumed and may be bothersome if you’re sensitive to strong fragrances. The strengthening version, which I have been using, is silicone and sulphate free, contains Vitamin B for hair that is shiny and strong, as well as Aquaplex technology to deeply hydrate. My hair is left toned, but also shiny, smooth and healthy-looking.

L’oreal Elvive Colour Protect Purple Shampoo

Up at number 3 on our countdown for the best purple shampoo and number 1 on our best drugstore purple shampoo, is the L’oreal Elvive Colour Protect. Not only do I rate this for it’s fab price point and intense toning abilities, but it leaves my hair soft, smooth and so, so shiny.

Fenola No Yellow

In at 2, is the Fenola No Yellow shampoo. This is a big hit among professionals and is often the purple toning shampoo of choice throughout salons. No Yellow definitely has some kick and will totally wipe yellow and brassiness right out of your hair. I regularly use this on clients and left for 5 minutes it will turn you hair completely silver, so approach with caution.

Fudge Clean Blonde Damage Rewind

At number one, sits the Fudge Clean Blonde Damage Rewind shampoo, which I have been absolutely obsessed with for months now! It really is a complete all-rounder and can do no wrong, in my eyes! I have not stopped raving about it over on my Instagram because it is simply the best of the best.  As the name suggests, it not only combats yellow tones and brassiness, but also helps to repair damage caused by over-processing and bleaching, with the addition of ‘opti-plex’ technology, which makes the hair 90% stronger.  It is also sulfate-free, making it suitable for use on hair extensions, too. Sulfates help a cosmetic to emulsify and sulfate-free shampoo’s often have trouble lathering up, requiring a lot more product, however the Fudge Clean Blonde Damage Rewind purple shampoo foams up amazingly. It has the most delicious scent – like a premium perfume but for your hair! Every time I use this, my hair is left looking glossy and shiny, perfectly bright and ashy silver, silky to touch. An absolute must-have for blonde, silver, and platinum hair!
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