Finding a drugstore foundation that I really get on with is so few and far between. For that reason, I usually only bother with high end base products. I’ve just always had much more luck turning to Laura Mercier or Nars for that healthy, ‘your-skin-but-better’ base I so desire. But, on a recent visit to Boots, I was (nicely) coaxed into buying the L’oreal True Match Foundation by a very lovely sales rep.
I originally went in to pick up the Fenty Beauty Pro Filt’r Hydrating Longwear foundation, but I was so frustrated by the lack of samples available. All sample products have been taken off the shelves in stores to reduce cross contamination and spread of the dreaded ‘rona. As you can imagine, I wasn’t really into the idea of paying almost £30 to just pick a shade and hope for the best.
finding My true Match
When I was approached by the L’oreal rep, who promised me I could return it if I wasn’t happy for any reason, I decided I didn’t really have anything to lose. Not to mention, they had a 3 for 2 offer on all L’oreal makeup, plus an extra £5 if you spend £20. I walked out with the L’oreal True Match foundation, concealer and Telescopic Mascara, which I’d been eager to try out for the longest time… all for a cool £15.98, along with a few points on my advantage card. Awesome.
I made it very clear to the assistant that I was after something slightly glowy and medium but buildable coverage, with a natural-looking finish. I always find matte formulas to sink into my pores, exasperating my imperfections and ending up looking like I’m wearing a thick mask of product. Instead, I love something that brightens my skin for a healthy glow; Something that reflects light away from my not-so-flawless complexion, rather than attracting attention to my pigmentation and breakouts. And L’oreal True Match was what she suggested.
So, I decided to give a drugstore foundation a whirl for the first time in over 6 years…
L’oreal True Match Foundation Review
The L’oreal True Match foundation claims to ‘perfectly match your skin colour and texture’.
On application, it is quite a watery, liquid consistency, which I really like since it’s so malleable and easy to work with . I tend to dot over my face with my fingers, blend with a dense brush such as my Real Techniques Expert Face Brush and then go over with a damp Miracle Complexion Sponge to really perfect the finish for a streak-free, airbrushed look.
After a few minutes, it dries down slightly to a satin finish. It still provides a healthy glow to the skin that looks natural and non-cakey, without being too radiant or shiny that I need to powder it down. For an even more illuminated finish, I simply use an oil or dewey primer beforehand.
One thing I really appreciate about True Match is that, while it provides good coverage, one thin layer of application enhances the skin rather than masking it. My freckles and tonal irregularities are still slightly visible for a more skin-like finish. A second application then creates a really flawless canvas, making it suitable for both everyday and evening wear.
Foundation Meets skincare
True Match contains Hyaluronic Acid, so the formula has skincare properties that help to keep the skin hydrated for 24 hours. It comes with a promise of more smoother and radiant looking skin after 2 weeks of use, however this is presuming that it is used everyday. Hyaluronic Acid is one of my favourite skincare ingredients. It works by attracting water molecules within the skins layers to keep it plumped up and youthful.
True Match also boasts an SPF 17. This may not be the highest factor of sun protection, but coupled with my usual daily SPF 30, it provides that little extra added boost of defence from harmful rays that could contribute towards wrinkles and hyperpigmentation.
L’oreal True Match Colour Range
The L’oreal True Match range contains 40 shades in total, with a plethora of colours targeted to light, medium and dark skin. Each depth also comes in a cool, neutral or warm undertone, making it suitable for 98% of skin colours and tones.
3.W Golden Beige
My current Summer shade is 3.W Golden Beige, a medium-light shade with warm undertones (swatched below). During the winter and when I’m without a tan, my shade is Golden Ivory.
I had genuinely given up on drugstore foundations until discovering L’oreal True Match. However, I’m chuffed to find a long-lasting, natural-looking foundation that does the job without costing an arm and a leg. I will definitely continue to repurchase (until I discover my next foundation obsession, at least…)