I was gifted the Garden of Wisdom Vitamin C (23% & Ferulic Acid) Serum by my brother and sister-in-law for my birthday last year and I’ve used it every single day since!

Vitamin C was an ingredient I was completely new to but really wanted to introduce to my skincare routine after hearing about its amazing benefits!

I did feature the GOW Vitamin C in my Best of Beauty 2020: Skincare picks, which I guess says it all in terms of my opinion on this product. But, since I so was close to finishing the bottle, and incorporating my new Ascorbyl Tetraisopalmitate (wow, that’s a mouthful!) from The Ordinary in its place, I thought now was the perfect time to give you the low-down on this amazing product!

Who are Garden of Wisdom?

Garden of Wisdom is a relatively small family-run skincare brand hailing from Arizona in the US.

Their ethics and inclusivity are at the heart of their business. Each product they make is developed with diversity in mind, with an extensive range to suit the individualities of every skin type and characteristic.

They are extremely hot on building their brand and products based on their customer’s preferences and needs and claim to be (one of very few brands, in my honest opinion) driven by, and built upon, the feedback of their buyers.

Did I mention that their products are void of synthetic fragrances or colourants, parabens, formaldehyde releasers, phthalates, or sulfates? Or that their whole product range is cruelty-free?

And the Garden of Wisdom Vitamin C Serum is no exception…

What Does Vitamin C Do in Skincare and What are the Benefits?

Vitamin C, or L-ascorbic Acid as it’s known in the skincare realm, is a powerful antioxidant.

When incorporated into skincare products, Vitamin C has a host of benefits, including collagen production and a thickening of the dermis for firmer skin, reduction in fine lines, intense brightening, reduction of hyperpigmentation and dark spots, anti-inflammatory properties that can aid in the reduction of acne, blackheads, and oil production, and protection against free radical damage caused by sun exposure.

Garden of Wisdom Vitamin C Serum


Besides 23% L-Ascorbic Acid, the Garden of Wisdom Vitamin C Serum also contains Hyaluronic Acid for hydration, Panthenol-D to help moisturise and strengthen the skin’s barrier, and Ferulic Acid to boost the effects of Vitamin C and reduce the development of blemishes and fine lines.

For a full ingredients list, please go to the Garden of Wisdom Vitamin C Serum product page.

Texture and Formula

The GOW Vitamin C Serum is a watery, lightweight gel consistency, that sinks straight into the skin and gives a smooth, matte finish. It is extremely comfortable to apply and layers well underneath makeup or heavier products.

Price Point

The Garden of Wisdom Vitamin C Serum costs a very humble £10 for 30ml of product and most of their products retail between £10 and £20, making them relatively budget-friendly.

Branding and Packaging

The GOW Vitamin C Serum is housed in a white, opaque plastic bottle, to prevent deterioration caused by sunlight. It has a built-in pump for dispensing product. The bottle is far from luxe but it works.

Some may think that the GOW packaging is a little lacklustre.

Most of their products are bottled up into simple plastic or glass containers with minimal branding.

Garden of Wisdom chooses to invest in the production and research of high-quality ingredients for their products and cut costs by skipping on unnecessary extravagant packaging. That way, they get to pass that saving down to their customers, allowing them to remain as budget-friendly as possible, and true to their ethos of creating straight-to-the-point beauty products that simply do their job. No nonsense.

Where to Buy

One of very few downsides to GOW is that they are not very openly accessible, at least not in the UK. You can only find them on the Garden of Wisdom website or Victoria Health. Thankfully VH offer international shipping, which is free on orders over £25.

How to Add The Garden of Wisdom Vitamin C Serum to Your Skincare Routine

Layering Vitamin C

Vitamin C is known as an active skincare ingredient. It’s important to be mindful of other products and ingredients in your regimen, as they may interfere with one another and cause adverse side effects such as breakouts or redness.

Before adding the GOW Vitamin C serum to my skincare regimen, I was using a number of other actives such as AHA’s, BHA’s, Niacinamide, and Retinol on a daily basis. The trick is to experiment with using opposing ingredients at different times of the day.

Vitamin C and Retinol

I initially started using the serum at night, before my retinol. Despite numerous claims that Vitamin C and Retinoids should not be used together, these have since been debunked. The magic is simply in waiting half an hour or so between each product for the skin to regulate its PH level again.

Using Vitamin C in the Morning

After a while, I decided to switch around my routine and use the Garden of Wisdom Vitamin C Serum in the morning instead. Vitamin C acts as a barrier, deflecting pollution and environmental aggressors, which we are mostly affected by during the day.

Can You Mix Vitamin C and Hyaluronic Acid?

Vitamin C is compatible with Hyaluronic Acid, which I use every morning, without fail, after cleansing. That way, my morning skincare routine is done and dusted within 15 minutes, without the need for waiting between products.

It layers perfectly fine under makeup, too. Its lightweight formula is more beneficial for daytime too as I prefer to save the extra-nourishing stuff for before bed.

My Experience with the Garden of Wisdom Vitamin C Serum

If it is not already painstakingly obvious, I absolutely adore the Garden of Wisdom Vitamin C Serum and it has done wonders for my skin!

Not only just the product itself, but I also love the values and ethos behind this brand. More skincare companies definitely need to take a leaf out of the Garden of Wisdom’s book and place more significance on the efficacy of their products, the high-quality ingredients used to create them and listening to the feedback of their valued customers.

After 5 months of using this vitamin c serum every day, it has drastically brightened my skin. My once dull complexion is now radiant and healthier looking, with the hyperpigmentation I used to suffer with more or less faded to nothing.

Before and After

Before shows some evident sun damage in the form of hyperpigmentation and dark spots, after I naively went without sunscreen for a period of time.

After shows a clearer, smoother, more even complexion, and a significant reduction in hyperpigmentation.

One Response

  1. Wow, your results are great! The vitamin c i’m currently using hasn’t given me half as good results! Added to my wish list 😀

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