Hi, welcome to Joannesherrell.com, my little corner of the web.
I’m Jo, Mom to TJ and our four fur-babies, business woman, stylist, hair extensions specialist, previous digital marketing tutor…
I’m a self-confessed beauty obsessive, particularly when it comes to skincare. Having acne-prone skin, I’ve spent years getting to know my complexion and exploring products and procedures to help combat it. Being a hair stylist and specialising in hair extensions, I might dabble a little in that here, too. Not forgetting makeup – ya girl loves makeup!
As a mental health sufferer, I love to advocate and share my experiences with poor mental health and illness such as Borderline Personality Disorder, anxiety and depression.
I aim to make Joannesherrell.com a melting pot of beauty news, reviews and how-to’s, #momlife updates, parenting advice, wellbeing and female entrepreneurship. Stay tuned.
I relaunched Joannesherrell.com in March 2020 in the midst of the Coronavirus pandemic. Being quarantined and unable to work created a lot of uncertainty and boredom. I decided to start blogging again after a long hiatus as a means of escapism. I was desperate to find an outlet that allowed me to be productive. Combining my passions for photography and writing seemed like the most logical choice, and thus JoanneSherrell.com was reborn.
I first started writing Joanne Sherrell in 2013. While my blog really kicked off and I gained amazing opportunities collaborating with some much-loved brands, my mental health had deteriorated due to some issues in my personal life that eventually resulted in me closing down the blog. If you’d like to know more, read my post ‘Why I Stopped Blogging & Why it’s Okay to Start Over‘.
Back to The Beginning
I remember the first blog post I ever wrote, back in 2007. My birth dad had just passed away and I needed an emotional outlet. I would journal how I felt under a pseudonym over on a website called Soulcast and the support and reception I received from strangers all over the world was so uplifting and inspiring.
Blogging as we know it hadn’t really taken off at this point but for years I continued to write about things going on in my life and how I felt about them, both as a means of escapism but also as a way of offering advice and guidance to other’s that may of been going through similar things. Along with writing music and singing, blogging became one of very few things that I was passionate about – and good at.
I developed an obsession with fashion and beauty thanks to the influence of an older cousin and, alas, I continued to write about it. I wrote for a website called Fashion is a Religion, where I posted celebrity news and outfit inspiration, which I later sold.
To cut a long story short, I wrote for numerous blogs over the years and contributed to other fashion and beauty publications, being paid to share my opinions. Although fashion was my niche, I became fed up of only writing about clothes and shoes and celebrities. I wanted to write something of substance that would genuinely aid in helping other people and also challenge me to discuss issues that may have pushed me outside of my personal boundaries and helped me grow as an individual and as a content creator.
Frequently Asked Questions
What photography equipment do you use?
I use an old-ish Canon 600D to take blog photo’s, usually with a 50mm lens, and my iPhone for Instagram. To edit, I use Adobe Lightroom, both on my desktop and on my phone. I often use Canva, too.
What is your favourite thing to write about?
I love talking about beauty products and you can expect most of my content to be based around makeup and skincare. Beauty is the thing I find easiest to write. But I also love getting down to the nitty-gritty of more substantial topics like parenting and mental health, although I have to be in the mood because I sometimes struggle to write about things that are really important to me.
How old are you?
My birthday is the 27th August 1991 so as it stands, I’ve just turned 29.